Ask 12 social media experts about your next video.
Paste your hook, script or video idea into Claude. A room built from the published work of MrBeast, Jenny Hoyos, Alex Hormozi and nine more argues it out, and you get one verdict and the fix that matters.
12 seats at the table. Works in Claude.ai, Cowork and Claude Code.
"Here are 3 mistakes I see people make with their Reels."
Clear, but "3 mistakes" is one of the most overused openers there is.
It narrates instead of starting in the action. Open on the mistake happening.
Keep the list. Lists hold people. The problem is the headline, not the format.
Nobody sends "3 mistakes" to a friend. They send the one mistake they just watched their friend make.
Sends matter most for reaching strangers. A generic list earns likes from followers.
"You're losing people in the first second, and it's the caption covering your face."
Simulated from each person's published work. None of them saw this hook.
Built from their public interviews, books and posts. None of these people are involved, and none of them will see your content.
Watch the room argue.
Three real runs of the skill. Pick a hook and the verdict sheet changes to that run.
Trimmed for the page. A full run has five to seven seats and a score from each. None of these people saw these hooks: every point comes from what they have published.
Try it on your own hook"I posted every day for 30 days. Here's what happened."
Simulated panel, built from each person's published work. None of these people saw or reviewed this hook.
The argument
Gary Vee's volume rule says post it, it's real. Kallaway's angle rule says it's the same reveal everyone makes. Both are right here: post it, but only once the hook carries the one result nobody would guess.
Verdict: fix, then post
Lead with the outcome, then go back to day one.
"30 days of posting every day, and only one video beat my average. It wasn't the one I expected."
Measure
How many people watch to the end, compared with your usual videos.
"The 5 best AI tools for creators."
Simulated panel, built from each person's published work. None of these people saw or reviewed this idea.
The argument
Kallaway's angle rule says this is the category default. Hoyos's actionability test says people will try it. Keep the actionable part and drop the list: one tool doing one surprising job, shown in the first second.
Verdict: rework
Pick the one tool you actually use and show the job it does, on screen, before you name it.
"This free tool does the most boring part of my editing for me."
Measure
Viewed versus swiped away in YouTube Studio, against your last five Shorts.
"Here are 3 mistakes I see people make with their Reels."
Simulated panel, built from each person's published work. None of these people saw or reviewed this hook.
The argument
Kallaway's idea-first rule says a proven topic carries almost any hook. Hoyos's and Brock's hook-first rules say no hook, no reach. On Instagram, for strangers, the hook wins this one, because "Reels mistakes" is so crowded that the topic alone gives nobody a reason to stop.
Verdict: fix, then post
Keep the list, lead with the single worst mistake shown on screen, and save the other two for the middle.
"You're losing people in the first second, and it's the caption covering your face."
Measure
Sends per reach and average watch time, compared with your last five Reels.
Who sits at the table.
None of these people are involved in this skill. They don't answer your questions, they never see your content, and they haven't reviewed or endorsed anything here. Each seat is built only from what that person has said and written in public, with a source link for every framework.
MrBeast
Does the first moment deliver what the packaging promised?
Jenny Hoyos
Will people rewatch it, share it and try it themselves?
Kallaway
Is the topic proven and the angle non-obvious?
Paddy Galloway
Can a core, a casual and a new viewer all enjoy it?
Alex Hormozi
Does the payoff deliver on the hook's promise?
Gary Vaynerchuk
Is it real enough to post today, and again tomorrow?
Brendan Kane
In three seconds, is it clear without being confusing?
Brock Johnson
Would a stranger get it at a glance and send it on?
Rachel Pedersen
Does it answer a question your audience is actually asking?
Colin and Samir
Could you make this format every week for a year?
Adam Mosseri's statements on watch time, likes and sends.
Shorts and TikTok
Rene Ritchie on viewed versus swiped away, and TikTok's own ranking post.
The questions are a summary of each person's published positions, not their words. None of them are connected to The Igniting Studio.
Free, and the full skill.
Built to disagree with you.
Ask a chatbot about your hook and it agrees with you. This skill pushes back, and shows you where the push comes from.
Every framework has a source
Interviews, books, a leaked production handbook, the platforms' own statements. Each one has its link, and old or secondhand sources are flagged. Anything not in the sources is said as the skill's own view.
The room has to argue
Gary Vee says post more. Jenny Hoyos spends 10 to 20 hours on one Short. Every run seats someone who argues the other side, then decides who is right for your video, with the reason.
Judged for where you post
Instagram, YouTube Shorts and TikTok rank on different signals. Name the platform and the verdict changes, along with what to check after posting.
You leave with the rewrite
One verdict, the one change that matters most, and your hook or script rewritten in your own words. Say "quick roast" for the three-line version.
Running in two minutes.
Enter your email below and the download opens on the page.
In Claude.ai or Cowork, upload
social-growth-expert-skill.zipunder Customize, Skills. In Claude Code, drop the folder into.claude/skills/.Paste a hook, a script, a list of ideas or a Reel that flopped, and ask what the experts would say. No code, no extra keys.
- SETUP.mdtwo-minute setup
- README.mdwhat's in the room
- social-growth-expert-skill.zipupload to Claude.ai or Cowork
- social-growth-expert/drop into Claude Code
- SKILL.mdhow a run goes
- references/panel.mdevery source, with links
- LICENSEfree for you and your clients
Get the skill free.
Enter your name and email and the download opens right here.
- The full skill, not a trimmed demo
- For your own content and your clients'
- Every source in one file you can read and extend
You're in.
Here's your download. Open SETUP.md inside the zip and you'll be running your first roast in two minutes.
Download the skillNo spam. Unsubscribe anytime.
Questions people ask.
Something else? Reply to the download email and I'll answer it.
Get the free skillDo these people actually answer or see my content?
No. None of them are involved. Nobody reads what you paste except Claude, on your own account. The skill is built from what each person has said and written in public (interviews, books, podcasts, posts and the platforms' official statements), with a source link for every framework. Claude applies those frameworks to your content and says which framework a point comes from. It never claims to speak for them, never says what they "think" of your video, and only quotes them word for word where the exact wording was found in a source. Nothing it writes is their real opinion or an endorsement.
Is it really free?
Yes. You get the full skill, not a trimmed demo. You can use it for your own content and for your clients' content.
What do I need to run it?
A Claude account that supports skills: Claude.ai or the Cowork desktop app on a paid plan, or Claude Code. Nothing else to install and no extra keys.
What can I paste in?
A hook, a full script, a video idea or a list of ideas, a content plan, or a video that did worse than usual. For a video, paste the transcript and describe the first three seconds. For "why did this flop", add the views and your usual views, because it checks the numbers before it explains anything.
Does it work for clients?
Yes. Tell it who the client's audience is and what the goal is, followers, leads or sales, and the verdict is judged against that. If your project has a voice or style guide file, the rewrites follow it.
Can I add my own experts?
Yes. Every source sits in one file you can open and read. Ask Claude to research a new person and add them with the same rule as the first twelve: their own words or a write-up it actually opened, with a link for every framework.
Not sure about a hook?
Find out what the room thinks before you post it.