Anna Pastry Shop
Anna is a cozy, family-run pastry shop nestled in the heart of our hometown in Hungary. Known for their handmade cakes, delicious icecream, and warm, welcoming atmosphere, they’ve been a local favorite for years.
When they reached out, their focus was simple: bring in more foot traffic and connect with the local community — especially during the summer season. They weren’t looking to go viral; they just wanted real results, right here, where it matters.
The Challenge
Anna Pastry Shop had all the right ingredients — delicious cakes, a charming atmosphere, and loyal customers — but they needed a stronger online presence to keep the foot traffic flowing.
With a limited budget, the goal was to make every post, ad, and story count. We focused on using digital marketing to drive real-world results — turning local reach into actual visits, and helping the community rediscover their favorite neighborhood pastry shop.
Our Process
Initial Account Audit
We started with a full audit of their existing Facebook and Instagram presence. Their Facebook already had a strong local following, so we focused on finding the content gaps and identifying what could actually drive foot traffic.
We also did a competitor analysis to see what other local businesses were posting — what worked, what didn’t — and used that insight to guide our tone, visual direction, and content plan moving forward.
Content Strategy & Pillars
Instead of just posting sweets, we built out a full content strategy based on clear pillars — from product highlights and behind-the-scenes moments to local engagement and seasonal specials.
This gave the feed structure and variety while staying true to the brand. Each post had a purpose: to connect, inform, or tempt people into visiting — not just to fill a grid.
Ad Campaign Management
With a limited budget, we focused on one thing: making the most out of every click. We created a targeted ad campaign that showcased their summer cake lineup — fresh visuals, tempting captions, and a clear call to action.
Instead of sending users to a website, the ads linked directly to their Google Maps location. The goal? Get people off their phones and into the shop. Simple, local, and effective.
Results
After just one month, the numbers — and the energy — spoke for themselves. Their social media came back to life: new followers, high engagement, and a clear boost in local interest. People were liking, commenting, and most importantly, showing up in person.
Want to know more?
We can share a more in-depth case study from our social media management projects—with data and metrics—if you’d like. Just send us a message.