The competitor audit I built to save myself hours per client kickoff. Now you can run it too. A Claude skill that starts you with a two-minute clickable walkthrough of what your competitors do and what to do about it, backed by a 24-section report with real scrapes and every number sourced.
Every number in the report wears one of these. If a metric didn't come from a real source, it doesn't appear. No AI hallucinations dressed up as insight.
Sign up at apify.com (free tier includes $5 of monthly credit). Add the Apify MCP connector to your Claude surface. About 3 minutes the first time.
Works on Claude Cowork (desktop) or Claude Code (CLI / VS Code). Unzip the file into your skills folder and Claude picks it up automatically. Claude.ai web is not supported.
Type Run competitor-audit in a new conversation. Answer 6 to 7 questions about your competitors. Walk away while the scrapes finish.
A two-minute clickable walkthrough opens first: their offers next to yours, where they post, and your moves. The full self-contained HTML report sits behind it for the evidence. The report comes in a neutral navy, or in your own brand colour if you give it a hex code or your website. Open both in any browser, send them to a client, or host them on your site. The skill also saves your competitor set so you can re-run the same audit any quarter.
This uses Apify, which has a free tier. The Duolingo audit above cost about $2 to run on Apify (three competitors, every platform scraped). Apify gives every account $5 of free credit each month, so your first audits typically cost you nothing. Before it scrapes, the skill gives you a cost estimate, and at the end it tells you what the run actually cost. You pay Apify directly, not me.
Each competitor's homepage headline, value props, full offer ladder with prices, and detected tech stack.
Every marketing channel each competitor uses with direct URL and freshness signal. Site, blog, newsletter, ads, podcast, social.
Live ads from Meta Ad Library, TikTok Creative Center (EU and UK only), Google Ads Transparency, LinkedIn Ad Library. Active count, top creatives, themes.
Follower counts, posting frequency, engagement, top posts, hashtags across IG, TikTok, YouTube, LinkedIn. Plus 28-day velocity trend.
Newsletter cadence and topics, podcast strategy and guest appearances, Google reviews with real quoted complaint and praise themes.
What the competitive set is NOT doing that you could own. Tied directly to your positioning. Specific moves to run this week.
Every report opens with At a Glance: the whole audit on one page, including what your customer would use instead of you and what that costs them. It's also saved as its own file, so you can print it or forward it to a client.
Take all 24 sections, or pick the ones you care about. Sections you skip aren't scraped, so a smaller report costs less on Apify and finishes sooner.
An example audit I ran with this exact skill, on Duolingo and its three biggest rivals. Open it, scroll it, see the format and depth you'll get on your own competitive set.
Sold through Polar (Merchant of Record). Instant download. Uses Apify, which has a free tier.
One payment, yours for life. Take the 14-day refund if the report isn't what you wanted.
Questions? Email info@theignitingstudio.com