Competitor & Market Audit · The Igniting Studio
Competitor & Market Audit
Runs on Claude Cowork or Claude Code

Days of competitor research, done in 15 minutes.

The competitor audit I built to save myself hours per client kickoff. Now you can run it too. A Claude skill, 24 sections, real scrapes, every number sourced.

Get it for $67 See a real report
Runtime ~15 minutes per audit
Depth 24 sections covered
Price $67 · lifetime license
No invented numbers
Scraped Web search Manual check No data

Every number in the report wears one of these. If a metric didn't come from a real source, it doesn't appear. No AI hallucinations dressed up as insight.

How it works

From zip file to a beautiful report in 20 minutes.

Connect Apify

Sign up at apify.com (free tier includes $5 of monthly credit). Add the Apify MCP connector to your Claude surface. About 3 minutes the first time.

Drop in the zip as a new skill

Works on Claude Cowork (desktop) or Claude Code (CLI / VS Code). Unzip the file into your skills folder and Claude picks it up automatically. Claude.ai web is not supported.

Run the skill

Type Run competitor-audit in a new conversation. Answer 6 to 7 questions about your competitors. Walk away while the scrapes finish.

Get a beautiful HTML report

A self-contained HTML report lands on your computer. Open it in any browser, send it to a client, or host it on your site. The skill also saves your competitor set so you can re-run the same audit any quarter.

This uses Apify, which has a free tier. The Duolingo audit above cost about $2 to run on Apify (three competitors, every platform scraped). Apify gives every account $5 of free credit each month, so your first audits typically cost you nothing. You pay Apify directly, not me.

Get the skill · $67
What it covers

The full picture of how they market.

01

Positioning & offers

Each competitor's homepage headline, value props, full offer ladder with prices, and detected tech stack.

02

Channel map with real URLs

Every marketing channel each competitor uses with direct URL and freshness signal. Site, blog, newsletter, ads, podcast, social.

03

Paid ads, four platforms

Live ads from Meta Ad Library, TikTok Creative Center, Google Ads Transparency, LinkedIn Ad Library. Active count, top creatives, themes.

04

Organic social deep dive

Follower counts, posting frequency, engagement, top posts, hashtags across IG, TikTok, YouTube, LinkedIn. Plus 28-day velocity trend.

05

Newsletter, podcast, reviews

Newsletter cadence and topics, podcast strategy and guest appearances, Google reviews with real quoted complaint and praise themes.

06

Gap analysis tied to you

What the competitive set is NOT doing that you could own. Tied directly to your positioning. Specific moves to run this week.

All of this for $67 →
Not sure yet?

This is what you could create.

An example audit I ran with this exact skill, on Duolingo and its three biggest rivals. Open it, scroll it, see the format and depth you'll get on your own competitive set.

View example audit →
Pricing

Two ways to run it. Pick what fits.

DIY · the skill
Competitor & Market Audit
$67
one-time · lifetime license
What you get
  • The full audit skill, every section
  • Runs on Claude Cowork or Claude Code
  • Unlimited audits, unlimited competitors
  • Re-run the same audit any quarter in one click
  • Single-user commercial license
  • Lifetime free updates
  • Direct email support during setup
  • 14-day money-back guarantee
Get the skill · $67
Done for you
I run the audit for you
$297
one-time · 2 business days
What you get
  • I run the full audit on your competitors
  • Up to 5 competitors in one report
  • Full report delivered in 2 business days
  • No install, no Apify account needed
  • All scraping costs included
  • Delivered by email, yours to keep
  • You get the skill too, for later use
Have me run it · $297

Sold through Polar (Merchant of Record). DIY: instant download. DFY: report delivered within 2 business days. DIY uses Apify, which has a free tier.

FAQ

Questions people actually ask.

Will it really not invent numbers?
That's the whole point. If a metric didn't come from a scrape or a verified URL, it doesn't appear in the report. It either shows the badged real number, or it says NO DATA. A self-audit pass at the end re-checks every numerical claim against the raw scraped data and fixes anything that drifted.
What surfaces does it scrape?
Instagram, TikTok, YouTube, LinkedIn for organic. Meta Ad Library, TikTok Creative Center, Google Ads Transparency, LinkedIn Ad Library for paid. Google Business reviews. Plus web search for newsletter, podcast, press, case studies, affiliate programs, and offer pages.
Can I use it for clients?
Yes. Single-user commercial license. Run audits for your clients and hand them the report. The license is per buyer, not per audit.
Can I re-run the same audit?
Yes. At the end of every audit, the skill saves your competitor set as a small file. Hand that file back next quarter and the exact same audit runs again so you can see what shifted.
What if it doesn't work for me?
14-day money-back guarantee, processed through Polar. You email me, I refund you, no debate.

Run your first audit this afternoon.

$67, lifetime, one-time. Take the 14-day refund if the report isn't what you wanted.

Get it for $67

Questions? Email info@theignitingstudio.com