Frank Bordoni Recipes
When Michelin-star chef Frank Bordoni launched his chocolate-focused cookbook, he asked us to help build momentum from scratch. With no existing social media presence, our job was to create something that truly felt like him — while also driving sales.
We rolled up our sleeves and got to work. With our mid-tier package (strategy, content creation, and social media management), we built his brand presence from the ground up. In just under two months, Frank’s audience began to flourish. His content started pulling in high engagement organically, and both his Instagram and TikTok accounts showed consistent growth — all without a single ad.
The Challenge
Frank is a chef, not a content creator. And while his name carries weight in the food world, he didn’t have time to show up on camera or film videos. The challenge? Create faceless content that still feels personal — that reflects his expertise and his vibe, without him needing to be front and center.
Our Process
Creating accounts from scratch
First things first: we built the account from the ground up.
We handled everything — the username, the bio, the colors, the fonts. No guesswork, no messy visuals. Just a clean, cohesive setup that matched Frank’s style and the tone of the cookbook.
The goal was to make it look like the brand was already established — even before the first post went live.
Content Strategy and Creation
Once the foundations were set, we dove into strategy. We researched competitors, spotted what was working in the faceless food niche, and tailored it to Frank’s style.
He sent us a few voiceovers and raw clips, but the rest came from our kitchen (literally). We developed recipes, shot beautiful step-by-step videos, styled chocolate creations, and built a feed that gave value and had that indulgent, luxurious vibe people want from a cookbook like his.
We watched what the audience loved, refined our content rhythm, and stayed consistent. Within weeks, people were liking, saving, and engaging — no ads needed.
Platform Strategies
Our main focus was on Instagram and TikTok — the perfect platforms for the kind of short, tip-filled and recipe-driven videos we created. By consistently posting value-packed content and engaging directly with the audience, we built an active, loyal community that interacted with the brand daily.
Results
In just two months, both Instagram and TikTok grew from zero to over 500 followers — all organically, with no ads. More importantly, the audience wasn’t just growing, it was engaged: many posts pulled in 50–100+ likes and comments, creating a consistent, active community from day one.
Want to know more?
We can share a more in-depth case study from our social media management projects—with data and metrics—if you’d like. Just send us a message.