Step 1 · Once
It gets to know you first.
A 30 to 45 minute interview, out loud if you like. Who you help, what you sell, what has worked, how you talk. Drop in old captions, scripts or a brand guide first, and it reads them so you don't have to explain.
Why it matters: every step after this reads your answers. That's why the posts end up sounding like you.
Step 2 · Once, topped up monthly
Then it finds what already works in your niche.
The videos in your niche that did far better than their creator's usual. Each hook is taken word for word from what the creator actually said, with a fill-in formula and how the video was made.
Why it matters: every idea starts from something your audience has already shown it wants.
Step 3 · Reviewed every 3 months
A strategy built around you.
Your content pillars, where and how often to post, your voice written down, and 60+ video ideas. A page you read, plus the files every later step works from.
Why it matters: each video has a job, so you always know what to make next and why.
Step 4 · Every week or month
Know what to say before you hit record.
One card per video: the hook, what to say in your own words, the shots and the call to action. Each card copies the structure of a video that worked in your niche. The words stay yours.
Why it matters: no more blank stare at the camera. You can plan a week or a whole month at once, already in filming order.
Step 5 · Per video
You film. It edits.
Drop your raw take into the video's folder. The included video editor cuts your restarts, captions every word in your colours and edits it in the style of a video you love.
Why it matters: the hours of editing go, and every video looks like it belongs to the same brand.
Step 6 · Per video
Everything that goes out with it.
Captions for every platform you're on. For a long video, also the YouTube title, description and thumbnail ideas, LinkedIn posts and a newsletter. One page with Copy buttons, or it schedules them in Publer for you.
Why it matters: one video becomes posts for every platform, in your voice, ready to paste.
Then, on repeat
And then it keeps going.
Weekly or monthly, your pick. Once a month, a 15-minute refresh: your best posts, fresh viral videos, new ideas. Every 3 months, your strategy gets updated with what actually worked.
Why it matters: it learns from every change you make to its drafts, so it sounds more like you each month.