PureGems
PureGems, a luxury gemstone brand, approached me to elevate their social media presence and refine their online aesthetic. They were looking to create a cohesive style that reflected their luxury, clean, yet unique brand identity while also leveraging their content to reach new audiences.
Through social media management, content creation, and product photography, we developed a strategy that helped PureGems grow their presence across Instagram, TikTok, and Pinterest.
The Challenge
When I began working with PureGems, their social media lacked a defined style and consistency. They wanted to vamp up their platforms but weren’t sure what approach worked best for their audience. Budget constraints required us to maximize impact with shared content across platforms, while still customizing our approach for Pinterest to drive better engagement.
Our Process
Initial Instagram Audit
We started with a thorough Instagram audit to identify gaps and opportunities. This included rewriting their bio to better reflect their brand, designing custom highlight covers, and ensuring their profile presented a polished, cohesive look.
Cohesive Feed Design
After trial and error, we developed a consistent feed design and style that embodied PureGems’ luxury aesthetic. This approach balanced clean visuals with creative elements to showcase the uniqueness of their products.
Content Creation
To bring the brand to life, we created:
Short Videos: High-performing Reels designed to maximize reach and engagement, leveraging the algorithm to attract non-followers.
Model Photography: Highlighting the jewelry in elegant, real-world settings.
Product Photography: Clean, professional images for both social media and their webshop.
Platform Strategies
Instagram & TikTok: Shared content to maximize resources while maintaining consistent posting schedules.
Pinterest: Developed a tailored strategy to post multiple images across different boards, connecting with the audience and enhancing brand visibility.
Want to know more?
We can share a more in-depth case study from our social media management projects—with data and metrics—if you’d like. Just send us a message.