Claude looks at what you already have, then asks only what it still needs, a question or two at a time. You get a strategy page you'll actually open, plus the files your content tools read.
Most strategy templates hand you a form with 20 questions. You fill it in on a tired evening, the answers come out vague, and so do the pillars.
This works the way I start with a new client. It looks at what you already have first: your old pillars, your analytics, your competitor audit, your website. Then it talks with you, asks for the numbers it needs, and checks anything it isn't sure about before it builds.
Your existing series and pillars stay unless you decide to drop them, and nothing in the strategy is made up. If it had to assume something, you'll find it in a short "Worth double-checking" list at the end.
Kata, The Igniting Studio
Two example runs, one for someone who already has files and one for someone starting from nothing. The dashed notes show what the skill is doing in the background.
Maya and Priya are made-up examples. Your run will follow your answers, not a script.
This is a shortened version of the page Maya gets at the end of her conversation. Yours has the same tabs, built from your answers.
One move done properly, in under a minute, including your Lift at Home series.
Not: full workouts. One move per video.The fitness advice women over 40 keep hearing, and why it's wrong.
Not: calling out other coaches by name.What coaching actually looks like: check-ins, program changes, the messages you get.
Not: your own training. They care about theirs.Real progress from real clients, shared with their permission.
Not: before-and-after body photos.Every Reel also goes out on TikTok. The full strategy covers formats, what to measure and your weekly routine.
A real topic bank has 12 to 20 titles per pillar, 60 or more in total.
"If you've ever stood up from the sofa and made a noise, this one's for you. We're doing sit-to-stands, slowly, and yes, it counts as training."
Maya is a made-up example. The real page also has a full strategy tab with audience, platforms, formats, targets and your weekly rhythm.
The page is what you read. The three markdown files are what your content tools read, so you don't have to think about them.
Four tabs: a two-minute walkthrough, the full strategy, your topic bank and your voice. Inside are who you make content for, your pillars and how often each one posts, platforms and formats, a typical week, what to measure, your weekly rhythm, and phases around a launch if one is coming up. The kind of strategy a strategist builds for a $5k client, scoped to one creator or a small team.
Each one has a promise, proof, sample topics, where its call to action points, and a "this pillar is NOT" line so the pillars don't blur into each other.
Your traits, signature moves, banned words and patterns, a pre-publish check, and real samples of how you talk, taken from your own posts or transcripts. Filming Cards Generator and Carousel Generator read it automatically.
12 to 20 specific titles per pillar, not vague themes. Enough for about 3 months of posting.
Works on Claude.ai, Cowork and Claude Code. Say something like "I want a content strategy" and it takes it from there.
Open it in a folder with your files and it reads your old pillars, voice files, analytics and competitor audit first, then opens with what it found. Starting from nothing works too: tell it about your business and drop your website link.
One or two questions at a time, building on your answers. It asks for your numbers instead of guessing, checks anything that could mean two things, and keeps your existing pillars and series unless you decide otherwise. Voice typing works best, because people say far more out loud.
Before building, it sums up what it heard: your audience, platforms, goal, what you sell and how many posts a week. You correct anything that's off, and then it writes the page and the three files.
It finds your last strategy and asks whether you want to update it with what changed, start fresh, or just review how it's going.
This isn't a replacement for a social media manager. It's the strategy part, done properly, in one conversation.
If you work with a social media manager, the strategy page makes a great brief for them. If you do it all yourself, it's the plan you post from.
The skill starts from what already works for you, then uses these three to fill the gaps, so you don't end up with three versions of the same pillar.
Your strongest take. The one most people in your space would push back on. Builds the audience.
Tactical, savable, how-to. Builds the email list and product sales.
The bigger worldview. The "how I see it" pillar. Builds trust.
Sold through Polar (Merchant of Record). Instant download after checkout. 14-day refund.
The Studio comes with its own copy of Strategy / Pillars Creator, so buying the skill on its own doesn't take anything off the Studio's price later.
Pay once, get every update. One good conversation, and a strategy you can actually post from.
Questions? Email info@theignitingstudio.com