11 questions. One branded doc plus three operating files. The spine every other content tool in your stack plugs into.
Works on Claude.ai, Cowork, Claude Code · $37 lifetime
Pillars are not a post. They are the system underneath every post. If the pillars are wrong, every downstream tool produces wrong-shaped content, no matter how good the writing is.
Most personal brand creators skip the strategy work and post "what comes to mind." That works for the first 10 posts. After that, the brand drifts, the audience gets confused, and reach falls off.
This skill makes you do the work once. Then it locks it into files the rest of your tools read from automatically.
Kata, The Igniting Studio
The HTML is what you read. The three markdown files are what your other content tools read. You do not have to think about them.
Positioning, audience, platform priorities, pillars with frequency percentages, monthly format mix, visual direction, hashtag and discovery approach, what to measure, working rhythm, decision points. The kind of doc a strategist writes for a $5k client, scoped to one creator running solo. Open it in a browser. Reference it weekly.
Promise, proof, sample topics, and a hard "this pillar is NOT" boundary per pillar. Cuts the fuzz that most pillar exercises leave behind.
Niche, authority, three voice traits, signature moves, banned words, banned patterns, a 5-question voice gate. Every other content tool auto-reads this. You stop being asked the same voice questions in every tool.
Specific titles, not vague themes. Enough to run 3 months without re-thinking the topic question.
Works on Claude.ai, Cowork, or Claude Code. You drop into the skill in a fresh folder. Two minutes.
Audience, the thing they are stuck on, your authority hook, the three things you say a lot, the boundary (what you do NOT do), voice traits, banned words, format preferences, platform pick, hashtag approach, working rhythm. The hour you spend here saves 100 hours of guessing later.
Branded strategy.html plus the three operating markdown files. Around 2 minutes to generate after the interview.
LinkedIn Post Generator, Carousel Generator, Filming Cards Generator, Content Engine. They all read VOICE.md and PILLARS.md without you copying anything across. One source of truth.
Skill detects existing files and offers three modes: quarterly reset (diff interview, only what changed), full rebuild from scratch, or audit only (score what is working, no rewrite).
The skill makes sure your final pillars cover all three. Not three flavors of the same pillar.
Your strongest take. The one most people in your space would push back on. Builds the audience.
Tactical, savable, how-to. Builds the email list and product sales.
The bigger worldview. The "how I see it" pillar. Builds trust.
Most strategy deliverables are a 40-page deck. You read it once, nod, and never open it again. The pillars sit in a Drive folder. Six weeks later you are back to posting what comes to mind.
This produces files your tools read from. When you write your next LinkedIn post, the post generator already knows your voice traits, your banned words, your pillars. You do not have to remember to apply the strategy. The strategy applies itself.
You stop being your own brand cop. The files do that work.
Sold through Polar (Merchant of Record). Instant download after checkout. 14-day refund.
$37 one-time, lifetime updates. One hour of thinking, locked into the files every other tool reads from.
Questions? Email info@theignitingstudio.com