Thoughts on marketing, AI, and building smarter systems.
AI marketing workflows that save hours look nothing like the demos. They are boring, repeatable, and live in a folder....
Choosing between Claude Code and ChatGPT for marketing is not a contest. It is a job split. Here is which...
Claude Code skills are the missing layer between a chat tool and a real marketing workflow. Here is how we...
The Knot You Learned as a Kid Is Probably Wrong Here is something nobody warned me about. The way most...
The Most Common Knot in the World Is Also the Worst If I asked a hundred people on the street...
Most AI marketing agencies sell the same retainer with a chatbot logo on the deck. Here is what a real...
SEO in 2026 is half traditional search and half AI search. Here is how we use Claude Code to do...
A working marketer's comparison of the AI tools you actually have to choose between. Not feature lists, just real trade-offs...
Marketing automation with AI works when it removes friction from real work. It fails when it pretends to remove human...
A practical breakdown of the AI content creation tools that earn their place in a working marketing stack, and the...